A lot of the social media posts by Tiffany and Company lately have been about their Save the Wild Collection with 100% of profits being donated to the Elephant Crisis Fund.
There are many things that draw me to this iconic brand, their philanthropic efforts being one of them. Now that I work in the advancement setting of a college I see the importance of donations and what they allow schools, organizations etc. to do.
August 12th was World Elephant Day, which is now in its sixth year. This particular day was established to bring awareness to the issues threatening elephants into extinction through illegal poaching.
Tiffany and Company is now a major cosigner in this movement. They partnered with model Doutzen Kroes on this collection. This is the first time the company has released pieces solely for a cause and I think it speaks volumes. They have committed at least $1 million of the jewelry sales to the cause. However, those of us who fully understand their stance on social responsibility and dedication to environmental sustainability aren’t surprised by this.
The collection is small but has a necklace, charms, or a brooch. These items come in different sizes and in either sterling silver or rose gold. There is a pretty good price point range as well, starting at $200 and going all the way up to $1,800. You can shop the collection here.
For those of you who have seen these items in person or even bought something from it I want to hear your thoughts.